Disclosure: Imran Amed travelled to Cannes as a guest of Dior. By using Diors personal musings on founding his fashion house, his philosophies on life, his dealings with the press Tcheng neatly establishes the legacy of Dior and, consequently, how very high the stakes are for Simons, while also prepping the audience for mirroring points in Simons own narrative arc. In an in depth video interview with BoFs Imran Amed, on the day of Diors Cruise show in Cannes, The Business of Fashion goes inside Raf Simons Dior. The young designer didnt benefit from the same cheat sheet, admitting he stopped reading Diors memoir on page 15 because the similarities were too weird. While Simons a soft spoken Belgian whos pretty obviously stressed out of his gourd is the films entry point, Dior and Is net scoops up a multilingual consortium of creatives and craftspeople toiling away at so much tulle. It totally proves my belief which I am totally enamored with BTW that if she were attending. I was completely attracted to the history of Christian Dior at that time, he said.
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Three years into his tenure at Christian Dior, Raf Simons has brought new energy and modernity to the venerable French couture brand. Ugh, hello celebrities, we know you are special and get things before us underlings who cant afford dior anyway you dont need to dress for the opposite season. This content has not been formatted for this window size. We are in the 21st century, he said. So when he was recruited in 2012 to take the creative helm of, one of the biggest and most prestigious luxury houses in the industry, Simons accepted the call. Simons also felt a strong connection to Christian Dior himself, having studied the designers work in the later part of his tenure at Jil Sander. I feel like its because they want to wear things as soon as possible once they are off the runway. Since joining Dior, Simons has injected a new energy into the brand that the designer says comes from todays luxury customer and the realities of her lifestyle, filtered through the lens of how Monsieur Dior, himself, might have gone about designing for her.
Yes, I m interested in all that, but it almost seemed, at one point, a challenge to reach out to more people. But it s almost impossible because it only existed for one decade and that was the mid century period. But it was only scary because of not being very well informed of what the actual feeling is when you re dealing with a house of that scale, he told BoF in an in depth interview a few hours before Diors Cruise 2016 show, held at the otherworldly Bubble Palace just. I think I used to be so obsessed with what the press was going to say. In the fiscal year ended June 30, 2014, Christian Dior Couture generated more than 1. 5 billion about 1. 7 billion, at current exchange rates making it one of the largest luxury fashion houses in the world. Everything else, nutty as it is, works like crazy, but that one aspect is making our eyelids twitch a little. I think it means probably most if they are effectively going to wear it, especially for a house on that level. The label was founded by the late Christian Dior, responsible for the New Look silhouette, and modernised by Raf Simons.